In HBCU students, athletes, & coaches

Through our connections and events, we aim to showcase The Best in Black College Basketball bringing much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. 


We showcase the Best in Black College Basketball through our connections, media coverage, and events.


We bring much needed recognition to the hard-working and talented athletes and coaches.


A community of coaches, athletes, entrepreneurs, and leaders working together to celebrate black excellence.


Festivities & Celebrations of HBCU Culture throughout
the week of the HBCU All-Star Game 

Welcome Reception

Open to HBCU All-Stars, Coaches, Support Staff, Families, SWAC, MEAC, CIAA, SIAC Commissioners, University Presidents, Athletic Directors, Administrators, Alumni, Local Community & Business Supporters, Key Stakeholders, & Sponsors

Press Conference
& Media Day

HBCU All-Stars & Coaches Interview & Question & Answer Session with Local and National Media Outlets

College Admissions Fair

We invite all of our HBCU’s Admission Departments and officers to participate in “The Best of Black College Admission Fair”  to engage local Highschool students and their parents and guide them through the application & admission process.

Player Development
& Student-Athlete
Empowerment Seminar

We are offering Financial Literacy Seminar, Media Training, Pro Scout Evaluation, Career Transition, Mental & Physical Health Awareness & more. HBCU All-Star Game Experience seminars educate  middle and high school students & student-athletes, & their parents on HBCUs rich history, education, and experiences on & off campus in an intimate environment with open dialogue and panel discussion

Legacy Court Dedication

We will restore and revitalize a  basketball court in the local New Orleans community that captures the spirit of the city, highlights the HBCU All-Star Game, and creates a safe space for community members to stay active

Community Outreach, Service, & Engagement

With our partners at Kingsley House, we will be engaging local schools & community centers in the East New Orleans area to participate in various community outreach initiatives

Physical Fitness Boot Camp (E.F.F.E.C.T. Fitness)

“The Big Easy Bootcamp” focuses on mental & physical health and wellness for all HBCU All-Stars, NCAA Final Four Tournament Fans, Alumni, Booster Clubs, Stakeholders, Staff, Employees, & NABC Coaches

Social Justice & Civil Rights Panel Discussion

Engage local leaders in the New Orleans community and national leaders across the country in great dialogue about social justice, civil rights, and much more during the HBCU All-Star Game, Final Four, & NABC Coaches Convention with NCAA & NABC staff, and college coaches in attendance

About Us

Travis L. Williams - Founder & President

Travis L. Williams is the Founder & CEO of HBCU All-Stars LLC, a black-owned sports marketing and events company focused on Advocating, Educating, Exposing, Mentoring, & Investing in Hard-working, Talented, Ambitious Student-Athletes & Brilliant Coaches at Our Distinguished Historical Black Colleges & Universities (HBCU’s)”.  Williams founded the company in 2019 and launched “The First Ever HBCU All-Star Game” and ancillary experiences and events surrounding the historical endeavor during the 2020 Final Four Men’s Basketball National Championship Tournament in Atlanta.  Coach Williams has been the head men’s basketball coach at two outstanding HBCUs, Tennessee State University and Fort Valley State University.  

He has over 23 successful years of playing and coaching on the NCAA Division I & II levels, with eight years at two prestigious HBCU’s, as well as academic and athletic consulting experience in both public and private colleges & universities. Williams graduated from Georgia State University with a Bachelors’ Degree in Business Administration Degree and Masters’ in Sports Administration.

Over 30 of Williams’ former players made the “All-Conference Academics Team or Dean’s List”.  He has coached over 25 All-Conference and Region Players, more than 25 ALL-Tourney Team Players, 4 All-American Team Players, and over 45 of his former players have played professionally in the NBA, G-league, WBA (World Basketball Association) semi-pro, and internationally overseas.

Travis L. Williams
Founder & President

HBCU All-Star Game 2022

Visit our HBCU Game Site For information about the
2022 HBCU All Star Game in New Orleans 

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